Athletes, leagues and teams rely on social media to connect with fans in real-time and build brand awareness. But, every now and then, a sports moment goes viral, transcending the box score and capturing the world’s imagination. From a heroic dog saving a soccer goal to a mascot’s funny antics, these micro-moments captivate viewers and create enduring memories for fans.
2024 was a wild year in sports, with a darts player making an unexpectedly storied entrance, a hockey team’s zany celebration and more. Below, we’ve rounded up some of the most memorable viral sports moments of the summer — from the “pommel horse guy” earning a bronze medal and a spot on Dancing With The Stars to Dwyane Wade’s statue reveal that was the envy of many a meme.
Whether you’re an athlete, fan or brand, understanding what makes a post go viral can help you make your own content more engaging and compelling. To start, try reading your article aloud to catch any awkward phrasing or unnatural rhythms. Then, read it to a friend or colleague. If they gasp or sigh with exasperation, your article likely needs some work. Read it again and make the necessary adjustments until you’re happy with your final copy. Then, you’re ready to start creating your own viral sports moments!