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The elation of a great fight, the thrill of a big win, the intensity of combat sports—these moments transcend sport and captivate fans across generations. Whether it’s Muhammad Ali’s Thrilla in Manila, Conor McGregor’s historic knockout, or Ronda Rousey’s pioneering dominance, these legendary moments capture the allure of combat sports and the raw human emotions that drive them.

Due to the one-to-one nature of competition, combat sports tend to be more intense than other sports. But, with the right balance of discipline and training, those who participate in combat sports find themselves more productive and creative in their daily lives, and stay healthier (as research has shown that aerobic exercise improves memory and learning abilities).

Athletes are tasked with not only improving their physical fitness, but also their mental fortitude and psychological resilience. They must prepare mentally for the highs and lows of competition while managing adrenaline, anxiety, and fear in a safe and structured environment. This requires mental preparation strategies ranging from visualization techniques to mindfulness practices.

The long hours of training and competing can often leave coaches little time to cultivate friendships outside their sport, which can be isolating. Despite these challenges, many people who choose to participate in combat sports remain dedicated and committed to their craft. They push themselves to train even when they don’t feel like it, and are galvanized by the sense of accomplishment and camaraderie that comes from being able to hold their own in a fight.

Athlete endorsements are a powerful marketing strategy that leverage athletes’ popularity and credibility to boost brand visibility and consumer trust. While these partnerships have a short-term impact, they also help establish deeper consumer connections through narratives that highlight athletes’ personal experiences and struggles. The intrinsic trust and admiration that fans feel for athletes translates to genuine influence over purchasing decisions.

In order to maximize their contract value and sponsorship chances, athletes must maintain a robust social media presence and engage their audiences authentically with original content. The best-paid athletes have devoted, engaged social fan bases that rival their sports teams and leagues in size and passion. Similarly, brands should seek to partner with athletes that are known for their adherence to ethical codes and strong moral principles.

Athlete endorsements that feature video content, such as testimonials or day-in-the-life formats, foster authenticity and create a more immersive audience experience. In addition, long-term athlete partnerships can provide more opportunities for creative storytelling and deep integration into the brand’s identity. Athletes like Cristiano Ronaldo, whose ongoing partnership with Nike has shaped his iconic image as a role model, prove the power of long-term commitment to an endorsement. Metrics such as conversion rates, sales uplift, and brand sentiment can help quantify the success of an endorsement campaign. In addition, a termination clause in an endorsement agreement should clearly define situations in which one party can walk away from the deal. Whether an athlete’s performance declines or they get involved in a controversy, a well-drafted termination provision can protect the interests of both parties.

The last few weeks have seen a flood of athlete retirement news, from Super Bowl hero Nick Foles to women’s soccer legend Alex Morgan hanging up her cleats. For many athletes, retiring can be a tough transition. They spend their entire lives preparing for that one moment, and they must shift from training around the clock to surviving on minimum wages and limited social support. They also have to find their self-identity outside of the sport they love and build a new foundation for themselves.

Despite these challenges, most retirees do well in their post-athletic careers. It is important that they learn about investing and financial planning early in their careers, says Tom Sagissor, president of RBC Wealth Management – U.S. and a former NHL draft pick. This will help them make smart investment decisions and avoid making mistakes that can jeopardize their futures.

In addition to investing wisely, it is crucial that athletes pay off their debts and focus on building income-producing investments such as real estate, fashion, or broadcasting. However, not all athletes will succeed in these business ventures — for every George Foreman and Venus Williams, there are many more that have gone broke or failed to maintain their success after leaving the game.

Athletes should be sure to stay connected to their sport peers once they retire, as this will allow them to continue to feel a sense of belonging and find a purpose for themselves outside of the world of sports. Athletes should also make an effort to maintain connections with their parents, partners and coaches.

Sports Illustrated Swimsuit model Brooks Nader had a cheeky response to rumors she dated both Carlos Alcaraz and Jannik Sinner at the same time. Plus, she’s the first person to call out a baseball IQ — but did she get the right answer?

TMZ Sports spoke to the former two-time All-Star outfielder at a Raising Cane’s this week. He had a lot to say about Harper, his father and more. See what he said in the video above.

The Asian Games, also known as the Asiad and officially the 20th Asian Games, will be held in the Aichi and Nagoya prefectures in Japan from September 19 to October 4 next year. The event will be co-hosted by the cities of Aichi and Nagoya. This will be the third time Japan has hosted the Asian Games, following Tokyo in 1958 and Hiroshima in 1994. It will also mark the return of the Asian Games to its traditional four-year cycle.

Aichi and Nagoya are very familiar with hosting large-scale events, having done so since the Expo 2005. They are working together to support the Asian Games and ensure that they are a success. This includes cooperation with the Aichi Prefectural Government, various local governments and businesses, and mass media.

Founded in 1951, the Asian Games were first held shortly after World War II to reestablish bonds between Asian countries through sports and contribute to peace in the region. They are the largest regional multi-sport event with 45 participating countries and regions. They are run by the Olympic Council of Asia (OCA) and organized every four years.

The Olympic Council of Asia considers Israel an Asian country based on its membership in the OCA, but it has not competed in the Asian Games since 1974. The OCA also allows Taiwan and Macau to compete under their own names in the Asian Games, despite their lack of full international recognition, because of their geographic location in Asia.

The intersection of sports and social media continues to change the industry for the better. While a few teams and leagues still aren’t leveraging the rapid rise of social media platforms, the ones that do have seen their audiences grow substantially and build a deeper connection to the brand.

The ability for fans to share their own sports content on social media allows them to control the narrative of their favorite events and players. It gives them a sense of ownership, which increases their loyalty to their favorite team and athletes. One example is the Chelsea football club, whose fans banded together on social media to petition against a referee they felt had influenced a crucial game outcome.

Social media has also helped to humanize athletes and make them more accessible. For instance, many athletes now use their social accounts to post behind-the-scenes or day-to-day content. These posts allow them to connect with their fans in a more human way, which can help boost their profiles and career opportunities. Some athletes, like Simone Biles, also use their social media to advocate for issues such as mental health, which helps reduce stigma and builds support networks.

Athletes also benefit from the ability to monetize their personal brands on social media platforms like TikTok. This enables them to connect with new audiences, and some of these audiences might not have been a part of their original fan base. This enables them to become long-term supporters and potentially generate revenue from endorsements, products and other partnerships.

The Champions League is a club competition for the best teams in Europe. Originally called the European Cup, it debuted in 1955 and has become a staple of the soccer calendar. In the first edition the sixteen top clubs from major national leagues competed in four rounds of knockout play to determine a champion. Real Madrid won the first five titles and established an enduring legacy that allows winning clubs to keep the trophy (which must be displayed in their stadium).

In 2024-25 the tournament was overhauled to add a league phase and the format was changed from a single round-robin group stage to a double-round-robin group stage. The winners and runners-up of each group advanced to the knockout phase play-offs, which consisted of two-legged matches between the teams ranked 9th to 24th in each pot, a system that aimed to promote competitive balance.

In the new system, a maximum of 32 teams will qualify for the league phase of the Champions League. Then, a draw will be conducted to establish the groups. Each group will contain one team from each national association. Then the teams will be seeded for the quarterfinal and semifinal draws based on their performances in the group stage. A re-seeding is done for the final eight and the draw takes place on Feb. 21. The top four teams from the league phase advance to the quarterfinals and semifinals, and a draw is held to establish which will play which.

AUGUSTA, Georgia — After a day that was full of shuffles on The Masters leaderboard, the field is beginning to sort itself out for Sunday’s final round. Overnight rain softened Augusta National Golf Club for the second round, but the course’s difficult elements remained present. Justin Rose maintained his overnight lead with a 1-under 71, but the world’s best players are right on his heels.

Rory McIlroy flipped the script from Thursday’s second-nine meltdown and fired an impressive 6-under 66 to make a huge move up the leaderboard. The Northern Irishman is chasing a career grand slam, but he’ll have to get through a few big-name contenders before he can claim that elusive green jacket.

McIlroy will tee off in the last group on Sunday with Bryson DeChambeau, the 2024 U.S. Open champion who edged McIlroy in a playoff at Pinehurst. He’ll also be paired with one-time major winner Jason Day, who will look to add another green jacket to his collection.

Scottie Scheffler is in a tie for fifth at 5-under with Tyrrell Hatton, Shane Lowry and Matt McCarty, who’s on a Masters run that could culminate in a record third green jacket.

The top 50 players, plus ties, advance to the final two rounds of The Masters. Currently, the cut line at Augusta is 2 over. Masters winners are awarded a green jacket, which must be returned to the clubhouse within a year of the victory. It’s stored in a special cloakroom with past winners, including Jack Nicklaus and Gary Player.

The ICC can’t afford to be a spectator in the upper echelons of Test cricket. Its responsibilities as the game’s global governing body – not its events promoter or gatekeeper – call for more.

That ethos is reflected in the structure of its World Test Championship, which begins its third cycle this week when current holders Australia take on South Africa at Lord’s. It will be the first time the iconic London venue has hosted the showpiece final after commercial and logistical snags caused it to miss out in 2021 and again when the final was played at the biosecure Rose Bowl in Southampton last June.

In its current incarnation, WTC is run over two years with 67 matches in a cycle culminating in the final for the coveted mace. Each win is worth 12 points, a draw is six and a loss earns zero. Teams are then ranked on the table according to their percentage of the points won to the total points contested.

It’s a system that has been criticised, notably by India, as it puts its big three rivals at a distinct advantage. Despite India missing out on the opportunity to host a final in 2023, the ICC’s decision to keep the fixture in England for the next three cycles appears likely to be ratified at the governing body’s annual conference next month. There are a number of factors that contribute to England being the favoured venue, including good infrastructure and strong crowds as well as an early summer in contrast to the winter or monsoon seasons that are typically experienced in other cricketing nations.

Unlike any other sport, Formula 1 combines tradition and futurism with cutting-edge racing cars that resemble aeroplanes flipped upside down — delivering exhilarating speeds, dazzling engineering and technological ingenuity. Its renowned drivers push themselves and their incredibly innovative machines to the limit, battling extreme g-forces and daring decisions at more than 370kph (230mph).

But they’re not alone in their pursuit of glory, with all F1 teams vying for a coveted title in two different competitions. Drivers battle for the prestigious F1 Drivers Championship, while teams vie for the F1 Constructors Championship — with prize money playing a crucial role in both titles.

Driver points are awarded to the top ten finishers at each race, with 25 going to the winner. Each team also scores points for their position at the end of the season, with the total of both cars counting toward a team’s overall score. The current scoring system includes an extra point for the fastest lap, although that will be removed in 2025. Shortened races, meanwhile, allow for full points to be scored if 75 per cent of the scheduled distance is completed.

It’s rare that the Drivers Championship comes down to a single point, but there have been 19 occasions since the Constructors’ Championship began in 1958. Indeed, the most recent instance saw McLaren pipped Ferrari in Abu Dhabi by a single point when Lando Norris and Oscar Piastri drove their way to glory in 2024.