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Combat Sports are athletic competitions that involve the use of striking and kicking techniques, often in a confined space such as an enclosed arena or on a padded mat. They have a long history, having evolved alongside human civilization. They are frequently viewed as a form of entertainment, social bonding, and cultural exchange. Their growing popularity has captivated new audiences, while also challenging societal norms and redefining the rules of engagement.

Specialised training regimens are essential for athletes in combat sports. These routines build physical fitness, technical prowess, and strategic understanding of the game. In addition, a culture of respect and humility is promoted in combat sports through traditions such as bowing to instructors and peers, shaking hands after sparring, and treating opponents with dignity.

Mindset training is a cornerstone of a combat athlete’s training programme. It includes a series of mental practices that seasoned fighters and Olympic athletes regularly employ, including mindfulness meditation to enhance focus and emotional control during pressured situations and regular sessions of visualisation to strengthen strategic readiness for competition.

Whether it’s Muhammad Ali’s Thrilla in Manila, Conor McGregor’s historic knockout victory, or Ronda Rousey’s groundbreaking dominance, iconic combat sports moments are cherished by generations of fans. These iconic figures inspire and enchant with their skill, charisma, and unrelenting determination. They are exemplars of the enduring allure and heroism of combat sports.

Athlete endorsements can be a powerful marketing tool, elevating a brand’s reputation and influencing consumer purchasing decisions. The strength of an athlete’s personal brand plays a critical role in the effectiveness of these partnerships, and the aspirational aspect of their persona often serves to create deeper connections with target audiences. However, the legal framework surrounding endorsements must be rigorously vetted to mitigate risks and establish clear obligations for both parties.

The Federal Trade Commission requires disclosures and authenticity standards to be carefully drafted in sponsorship or endorsement contracts to minimize liability for false claims. Attorneys must establish thorough product vetting protocols and include authenticity clauses to confirm that an athlete actually uses the products they endorse. This helps reduce exposure to fraudulent claims and protects athletes from liability and regulatory action.

While some athletes may focus on social activism and environmental causes, most endorsers seek to align their core values with the brands they promote. Naomi Osaka’s partnership with Nike exemplifies this dynamic, pairing her commitment to empowerment and equality with the company’s message of “dare to dream bigger.” The result was a successful and authentic marketing campaign that resonated with consumers and increased sales for both the tennis star and the shoe manufacturer.

Athlete endorsements bring significant economic benefits to both athletes and entire industries, including greater visibility, revenue, and job creation. Endorsements can also drive more sales and validate a product’s value in a competitive market, leading to additional investments in new products and services.

In the world of sports, retirement can come at an unexpected time. Whether they’re injured or just reaching the end of their careers, athletes can be left struggling to adjust to life after sport. But some athletes take on new challenges and find ways to keep their passions alive, even after putting their athletic shoes up for good.

Minnesota native Lindsey Vonn, a three-time Olympic medalist and eight-time World Cup champion, is returning to competition for the first time since 2022 at age 40. The announcement comes six years after her last Olympics and four years after she retired from skiing with a back injury.

According to a study by the University of Leeds, some athletes struggle with transitioning out of their sport. The research suggests that the way an athlete is pushed and influenced at a young age can impact their mental state once they retire. It’s a crucial point to consider because athletes tend to start their careers much younger than most people, and often face pressure to not retire until they are deemed old enough by their peers and fans.

Athletes who decide to return to competition may also have to adhere to their specific National Governing Body’s rules on re-entry, which may include mandatory drug testing. For example, the USOPC says athletes who wish to compete again should contact their governing bodies to confirm if they’re eligible for re-entry.

Sports and showbiz have never been more connected. From athletes starring in movies to musicians repping their favorite teams, we cover the crossovers and celebrity involvement that keep sports top of mind for pop culture fans.

Charlotte and Madeline start the show with a few admin orders of business and some quick informercials before diving into today’s hot topics. They’ve got the latest on WNBA star Suni Lee and NBA player OG Anunoby making their relationship official, a former WWE superstar losing her job over Coldplay cheating drama, surfing star Billy Kemper sharing a video of his gruesome injury and Olympic skier Lindsey Vonn discussing her career and groin injury.

Celebrity presence on the sidelines of a sporting event creates buzz and excitement that can increase viewership and ticket sales. Post Sports+ has the scoop on the latest athlete-celebrity collaborations and moments that keep sports in the limelight.

For two weeks late in August, the Billie Jean King National Tennis Center transforms into the epicenter of tennis. With the Olympics, French Open and Australian Open in the books for the year, the remaining main draw matches in men’s singles, women’s singles, men’s doubles and mixed doubles offer the final opportunity for players to secure a major title. This year, the US Open is expanding to 15 days of action at Arthur Ashe Stadium, with a new scheduling format designed to provide fans with more matches and more drama.

Tip #1: Check Schedule for Day-By-Day Breakdown

The US Open starts on the last Monday of August, with qualifying and other fan events held during the week leading up to the first full week of main draw play. Each day of the tournament, the US Open publishes a detailed daily Schedule of Play that lists the matches scheduled for that particular day (and also identifies which courts they’ll be played on). Tip #2: Use this link or the official US Open Everywhere app to track the schedule and determine whether you should head to the US Open app or resale websites like Stubhub. If you do decide to head to resale, it’s a good idea to begin monitoring the ticket situation in the days prior and make your decision carefully, as tickets can quickly become scarce and prices will rise.

After a long opening week, the field begins to narrow as top seeds face tougher competition and intriguing prospects emerge on Arthur Ashe and the outer courts. The tournament heats up heading into Labor Day weekend, and a new champion will be crowned on Sunday.

The Asian Games were first held in 1951, just after the end of World War II. Originally advocated by India’s first Prime Minister to rebuild regional unity through sports after the war, the Asian Games have grown into one of the largest international sporting events that fosters friendship among people across borders and contributes to global peace by embracing diversity. The Aichi-Nagoya 2026 Asian Games will host more than 15,000 athletes, para-athletes, and officials from 45 countries and regions over the course of nearly three weeks in 58 venues throughout the cities of Aichi and Nagoya. This is a significant opportunity to promote international exchange and showcase Japan’s culture and hospitality.

With its mascot Honohon and theme “Imagine One Asia,” the Aichi-Nagoya Asian Games Organising Committee (AINAGOC) has begun to create a legacy of international exchange for the region. GL events has been selected to design, fit out, and manage 58 venues at this major sporting event, and will serve as an essential partner for AINAGOC’s venue development and operations.

GL events has worked on a number of high-profile projects around the globe, including the 2018 Asian Games in Indonesia, the Rugby World Cup in Japan, and the Tokyo 2020 Olympics and Paralympics. This new partnership with the Aichi-Nagoya Organizing Committee further reinforces our Group’s passion for major events and our ambition to support territories and communities that welcome them.

With the Games taking place in September and October, which are the peak typhoon season in Japan, contingency plans have been put into action to evacuate athletes and visitors if necessary. A unique solution has been found in the form of luxury cruise ships, which will be converted into ‘floating’ Athletes’ Villages to help cut costs and accommodate up to 5,000 athletes and officials.

Social media in sports has changed the way teams, athletes, and leagues engage with fans. Instead of a one-way broadcast, social media allows athletes and brands to communicate with audiences through photos, videos, stories, and real-time updates. This two-way communication fosters fan loyalty and engagement. It can also help teams and athletes grow their fan base by increasing ticket sales, merch sales, and sponsorships.

The rise of social media has transformed the power dynamics in sports. Formerly, the power to control sports news was held by major television networks and sports journalists. As a result, they exerted complete control over what sports topics merited coverage and how it was presented to the public. However, with the advent of social media platforms, this control has shifted to individual users. This change in power distribution enables sports fans to discuss their personal views and even directly oppose the approach of mainstream sports media.

Athletes and sports teams use social media to share behind-the-scenes content, personal stories, and live event highlights with fans. This two-way communication enables athletes to build their brand and promote themselves. It can also help humanize them by promoting their daily lives and philanthropic endeavors, making them more relatable to fans. Athletes also have the opportunity to use their platform to stand for a cause and amplify social issues, such as racial injustice or domestic violence.

While the benefits of using social media in sports are clear, it is important to remember that it can also have negative effects. Negative feedback can damage a team’s reputation, sabotage a career, or sway people away from a sport they love. This is why it is crucial for sports teams and players to develop a strong social media strategy that balances positive interactions with fans with avoiding negative backlash.

For over seven decades, the best clubs in Europe have battled on the club game’s grandest stage. Real Madrid is the all-time winner with 15 titles, but this tournament also consecrates legendary teams that defy logic and overcome the odds.

The Champions League has been reshaped this season with a new format for the league phase and a revamped knockout structure. The new format will increase the synergy between the league and knockout phases by linking the pairings in the latter to the rankings from the former, while ensuring that every team plays its best football throughout the season.

The tournament has also been made more accessible for fans outside of Europe, and UEFA believes it now offers the greatest possible entertainment value to the world’s soccer-loving public. The broadcast rights are sold in more than 180 countries around the globe, with a unique mix of live games on traditional television, streaming platforms and over-the-top (OTT) services.

The top-seeded team in each group will play three matches against the other teams in its group. The top two finishers advance to the knockout phase, where they will be paired against the other group winners or runners-up in a two-legged match. In the quarterfinals, semifinalists and final, teams face each other at a neutral venue chosen by UEFA. The teams are ranked according to the number of points scored over two legs. Two points are awarded for a win, one for a draw and zero for a loss.

The Masters leaderboard is a key part of following this iconic tournament. It displays players’ rankings throughout each round and allows fans to experience every twist and turn in real-time. Whether it’s an exciting birdie or an unfortunate double-bogey, every move on the Masters leaderboard has the potential to change the course of the tournament and ultimately determine its winner.

Rory McIlroy is battling back to the lead at The Masters, edging closer to Bryson DeChambeau with a solid round on Friday. McIlroy was the only player to shoot under par in each of the first two rounds and now has a three-shot lead over DeChambeau at the halfway mark at Augusta National. Scottie Scheffler is also a player to watch at The Masters, as he has been playing well all week and can be dangerous with his putting.

He made a nice birdie at the first hole with an approach to 8ft and had an opportunity for another at the ninth, but his putt pushed left. It’s the kind of consistency that could give him a shot at a Masters title if McIlroy and DeChambeau collapse this weekend.

Justin Rose is one of the few players who can match McIlroy’s driving abilities and is a good bet to finish in the top five. He started the day seven shots off the lead but moved up to joint second with a birdie at the third and has a great chance to sneak into contention come Sunday.

The World Test Championship was introduced in 2019 by the International Cricket Council to revive the venerable format, and to give it added context in an era of franchise cricket. Participating teams – Australia, England, India, New Zealand, South Africa and Pakistan – play league-style bilateral series over two years, with each match carrying points that determine positions in the standings.

The system has proved controversial and skewed, with the ‘big three’ at a disadvantage compared to their rivals due to the number of Tests they play. Also, it seems to favour countries with large venues and more wealth, as they tend to play more Tests than their less-affluent counterparts.

In this year’s final, serial champions Australia were defeated by a resurgent South Africa at Lord’s. That victory has prompted renewed calls for the ICC to revamp the WTC and make it more equitable by ensuring that all nations play the same amount of games. A separate fund to assist financially poorer countries with staging five-day matches could help.

Ultimately, the ultimate goal for test cricket is to have a global tournament that is similar to the one-day and T20 competitions. That is what would make it exciting and draw in more viewers. But the shambles of the current WTC – a complicated league with a final that appears to have sprung from nowhere – is doing little to inspire the next generation of fans. It needs to be overhauled before 2026, preferably sooner.