Gender equality in sports is a global priority. From sexism in the media to violence on the field, gender discrimination is a daily reality for many athletes, coaches, trainers, therapists and fans. Nevertheless, a lot of work remains to be done. The fight for equal opportunities is not easy, but it is worth the effort. […]
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How to Create Awe-Inducing Viral Sports Moments
Whether it’s an unforgettable moment of triumph or crushing defeat, sports can elicit awe-inducing reactions from the most dedicated fans. The highs, the lows, and the heartbreak of a championship game are some of humanity’s most powerful emotions and are often immortalized in sports history. In a world of constant social media content, brands have […]
The Good and Bad About Olympic Ice Hockey
Olympic ice hockey is different than the NHL game in many ways, including how players are treated. Fighting is not allowed and if it occurs, the offending player will be penalized and possibly ejected from the game. The rinks used for Olympic games are also larger than those found in the NHL and a team […]
The NFL Draft 2025 Projections
The NFL draft 2025 features a deep class of running backs, tight ends and offensive tackles. It also boasts more impact players on the defense, especially at cornerback and edge defender. PFF’s lead draft analyst Trevor Sikkema provides his projections of how each team will fill out their roster in this year’s class, including potential […]
How to Capture the Heart of Fan Protest Stories
Last weekend, thousands of Manchester United fans marched in protest at their club’s ownership. A week earlier, there was a similar protest at Chelsea, and at Tottenham and Fulham there are rumblings of discontent too. In fact, it seems there are problems to be solved at roughly three-quarters of Premier League clubs. Fans are often […]
Weekly Roundup of Esports Tournament News
Whether you’re looking to get into competitive video gaming or just want to learn more about it, this weekly roundup of esports tournament news has you covered. Esports (electronic sports) are contested in multiplayer online battle arena, first-person shooter, fighting game, card and real-time strategy games, with popular titles including League of Legends, Dota 2, […]
The Benefits of Combat Sports
Combat Sports involve forced physical contact between participants through striking, grappling, kicking and weapon handling or a combination of techniques. They are regulated to minimize permanent injury by organized officiating and the use of protective equipment and clothing/armor. A number of combat sport modalities are popular and have gained in popularity, including boxing, wrestling, kickboxing, […]
How to Get the Most Out of Athlete Endorsements
Athletes are in a unique position to drive brand recognition, shape cultural trends, and build consumer trust. The popularity of athletes and their ability to influence public perception justify nine-figure and even billion-dollar endorsement deals. In a competitive market, athlete endorsements add value and set products apart from competitors. However, the value of an endorsement […]