How to Create Awe-Inducing Viral Sports Moments

Whether it’s an unforgettable moment of triumph or crushing defeat, sports can elicit awe-inducing reactions from the most dedicated fans. The highs, the lows, and the heartbreak of a championship game are some of humanity’s most powerful emotions and are often immortalized in sports history. In a world of constant social media content, brands have […]

The NFL Draft 2025 Projections

The NFL draft 2025 features a deep class of running backs, tight ends and offensive tackles. It also boasts more impact players on the defense, especially at cornerback and edge defender. PFF’s lead draft analyst Trevor Sikkema provides his projections of how each team will fill out their roster in this year’s class, including potential […]

The Benefits of Combat Sports

Combat Sports involve forced physical contact between participants through striking, grappling, kicking and weapon handling or a combination of techniques. They are regulated to minimize permanent injury by organized officiating and the use of protective equipment and clothing/armor. A number of combat sport modalities are popular and have gained in popularity, including boxing, wrestling, kickboxing, […]

How to Get the Most Out of Athlete Endorsements

Athletes are in a unique position to drive brand recognition, shape cultural trends, and build consumer trust. The popularity of athletes and their ability to influence public perception justify nine-figure and even billion-dollar endorsement deals. In a competitive market, athlete endorsements add value and set products apart from competitors. However, the value of an endorsement […]