Whether it’s an unforgettable moment of triumph or crushing defeat, sports can elicit awe-inducing reactions from the most dedicated fans. The highs, the lows, and the heartbreak of a championship game are some of humanity’s most powerful emotions and are often immortalized in sports history. In a world of constant social media content, brands have an opportunity to break through the noise and capture the public’s attention.
To do that, they must have a clear idea of their audience and create content that resonates. Creating viral content is a great way to reach new audiences and build loyalty. Whether it’s a meme, video, or unique angle, viral moments can spread like wildfire on social media.
The best viral sports moments are those that are awe-inducing and leave you wanting more. It’s these moments that evoke strong emotion or a sense of humor from the most devoted sports fan, as well as those who watch the games casually. This summer has seen plenty of unique Olympic moments, from a casual Turkish shooter to a fluttering bird that caused a commotion at the soccer tournament.
A nimble marketing approach can be just as effective as a big budget when it comes to creating viral moments at speed. Molson Coors and independent creative agency Rethink seized the opportunity when Shohei Ohtani knocked out some of the LED lights in their stadium ad, turning a brand mishap into a successful campaign. According to Rethink CEO John Starkman, the key was avoiding lengthy meetings and executing with a team that worked as one.
