Recent trends in the global economy show significant dynamics, driven by various factors including technology, geopolitics, and changes in consumer behavior. One of the main trends is the increasingly widespread adoption of digital technology. Digital transformation has changed the way companies operate, from e-commerce to the use of artificial intelligence in decision making. Businesses are increasingly entering global markets by leveraging digital platforms, which enable greater reach and operational efficiencies. Furthermore, sustainability has emerged as an important pillar in the global economy. Companies and countries are increasingly realizing the importance of environmentally friendly and socially responsible practices. Investment in the green economy is growing rapidly, with companies innovating to create products and services that are not only profitable but also sustainable. For example, renewable energy trends are increasingly shifting dependence on fossil fuels, contributing to reduced carbon emissions. Changes in consumer behavior also greatly influence market dynamics. Consumers are now more aware of the social and environmental effects of their shopping choices. They tend to choose brands that are consistent with their values, such as sustainability and ethical production. This phenomenon forces companies to adapt their marketing strategies and products to be more relevant amidst these growing demands. Inflation and economic uncertainty due to the COVID-19 pandemic are also major concerns. Many countries are experiencing spikes in the prices of goods and services, affecting consumers’ purchasing power. Policymakers around the world must balance economic stimulus and controlling inflation, creating new challenges in managing monetary policy. Geopolitics also plays a role in shaping the global economy. Tensions between major countries impact international trade, triggering restructuring of supply chains. Companies are starting to consider diversifying production locations to reduce risks. This encourages funding growth in local industry and reduces dependence on one particular country, increasing economic resilience. Turning to the labor market, the remote working trend has become the new norm after the pandemic. With increasing work flexibility, many workers choose to live in more affordable locations, impacting the real estate and infrastructure sectors in peripheral areas. Hybrid work models are also increasingly accepted, making it easier for companies to attract talent from various regions without geographic restrictions. In the financial sector, cryptocurrencies and blockchain technology are increasingly gaining attention. Many large investors and institutions are starting to utilize digital assets as an investment alternative. This creates new opportunities but also challenges regarding regulation and cybersecurity. These developments show that innovation will continue to be key in determining the direction of global markets. In the health sector, the shift towards digitization of health services is increasingly visible. Telemedicine is now the preferred option for many patients, while the development of new health technologies has the potential to reduce overall costs. This also accelerates the increase in accessibility of health services around the world, especially in remote areas. Overall, recent trends in the global economy reflect complexity and uncertainty, with innovation serving as a key driver. Data-based adaptation strategies and awareness of social responsibility will be the key to business sustainability in the future.